Types of Pay Per Click Services
Call only ads are a special type of ad appearing in google search. instead of directing users to a landing page, call-only ads to take them to the dial pad urging to make a phone call. These ads are similar to text ads in every way except the destination after a click happens. They are triggered by keywords and only appear in google search results. Although some advertisers mix text and call-only ads in the same campaign, it is much more ideal to separate the campaigns into text-only and call-only ads. More often than not, Calls are much more valuable to businesses than clicks to a landing page.
We at K2 Infotech creates perfect call-only ppc campaigns for advertisers. Campaigns created through us follow all the best practices for call-only campaigns and creates single keyword ad groups. Calls made from different searches might have varied conversion ratios and we understands this and allows you to have highly targeted bids on every single keyword. Our focus on long-tail keywords also helps in getting calls which are highly relevant but easy to miss. Conversions from calls can be measured and optimized using AdNabu's bid optimization software.
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