Paid search advertising, also known as Pay per Click (PPC) advertising is about getting your business onto the results page (SERPs) by paying to be there. The most commonly used form of paid search advertising is Google Ads. That kind of marketing effort allows you to by-pass the lengthy process and work involved in organic search optimisation and jump straight on the first page – if you are prepared to pay. A paid advertising strategy allows you to immediately connect with people who are searching for your products or services. We can help you target your customers through a combination of paid search and SEO together. Search advertising is one of your most crucial ad channels. We use different terms such as Paid Search, SEM, and PPC, etc. for this. Search advertising campaigns drive leads and revenue for the businesses.
Our approach is to understand your business, your objectives, your profit margins and your lifetime customer value and from this create PPC campaigns that will be profitable for your specific business. We know every business is unique and that to achieve the best results for you, we have to apply our knowledge and experience to you specific needs. We use our wealth of experience and knowledge in paid search advertising to set-up campaigns that are going to best deliver on your business objectives. Unlike many agencies, we do not charge based on a percentage of advertising spend. We base our charges on the time we spend on the research and creation of your paid search campaigns and then the time on-going that we use to manage these campaigns to continually improve and add to them.
Initially we thought our website was going be just to validate us as a company. But what it did actually was save a bunch of time by implementing different tools that we didn’t even know we could use a website for.
When you choose K2 Infotech you get a wonderful, professional team with innovative ideas, awesome customer service, and exactly what you’re looking for. Iceberg took the ideas that we had and put them perfectly on the web.
Please make sure that you thank everyone at K2 Infotech for all of the work they have done, we are very happy with everything and will be recommending your services to anyone that will listen. Pass it on please.